LUCA POLONI
AWARD NOMINATED COMPOSER & PRODUCER

About
My name is Luca Poloni,
for my 8th birthday, my older brother offered me the DVD of “School of Rock”. The next day, my two best friends and I created “The Dirty Boys”, our very first punk rock band. I was very upset to have to play on a kid sized guitar while I was already, in my head, playing Wembley Stadium, supporting AC/DC.
I have been crafting music since a very young age and I understood straight away it was the thing I wanted to do forever.
After graduating with First Class Honours in BA Creative Musicianship from ICMP London in 2019, I transitioned from performing guitarist to composing music for picture.
Since my first advert pitch in 2020, I have written music for over 300 campaigns worldwide, with clients including Ford, Nissan, UPS, McDonald’s, Pampers, and Verizon. My work has been broadcast across major platforms such as the BBC, Sky, CBS, and NHK.
In 2025, my track Be Myself (OUT/STANDARD) was nominated for Best Electronic Dance Production Music Track at the Production Music Awards.
I’m currently trending with 680M+ global views as the composer for Samsung's S26 'Privacy Screen' campaign. Specialising in high-impact sonic branding for global tech and lifestyle leaders.

Work
Other
Advertising
Trailer | Promos
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